All posts tagged spelling

Tsk tsk tsk…
There I was, reading through one of my photography magazines. I ended up with the back cover, checking out how Nikon presents one of its new lenses to its public. Lo and behold, and imagine my surprise, when the ad showed a beginner’s mistake in its copy text. Of course, this kind of error doesn’t show up in the automated spell-check, because both its and it’s are spelled write.

One would think that, with a company of this size, probably hiring services from a well-paid agency, these kind of miss steaks wouldn’t occur. They’d be pulled out in the first correction stage. But nooo….
Shame on you, Nikon!

(the whole sentence reads: It’s huge zoom range brings distant objects right up close.)

Nikon ad

image: courtesy of Nikon, scanned from the back cover of Practical Photography, May 2010 issue.