It must be some overseas kind of marketing strategy.
Remember I wrote about Natmag Rodale awhile back? I’ve been a subscriber to US Outdoor Photographer now for two years. I got the subscription from an offer two years ago when it was discounted with about 60% and I paid something like $35.00 for two years. It was a good trial period, and it was nice and cheap compared to the £70,00 I pay for the UK Practical Photography (which I find an excellent magazine and well worth the price). But I guess also in these matters you get what you pay for. The first couple of issues were ok, but it got boring very fast. There’s very little variation in the topics and save for the occasional exception to the rule most of the pictures all look the same (and I kind of not like it that to participate in anything they organize you need to be a citizen of one of the 52 US states or…)
And thus I decided not to renew my subscription. I must honestly say that I expected a lot more persistence (especially because every single issue has about 4-5 “Get your subscription NOW!” cards tucked in. What a waste of paper!!), but I got only two reminders. To which I of course didn’t reply. I get it that the sales people try to keep their subscribers subscribed, but if you don’t get a reply to the first reminder, please, LET IT BE!
And if you really are so desperate to remind people, do also think of the international subscribers.
Today, August 30th, I received the (with big yellow letters on a firey red envelope) FINAL NOTICE and they wanted me to respond by August 14th.
So, suppose I missed the first reminder, and for some idiot reason I also missed the second reminder… If you send a third reminder and send it in such a way that it’s delivered two weeks after the last respond date, you seriously need to check up on your marketing strategy…